Equitable Marketing Association
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Functionalities

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EMA was established in 1977 and the capacity and size of this Fair Trade Organisation has grown steadily over the years. At present, our clientele spreads all over Europe, Australia and New Zealand. EMA┬ĺ professional approach has been rewarded by earning it a good reputation in the field of exports.

At the time of commencement, the Cooperative movement had assigned us the role of Export arm of the Industrial Cooperatives in West Bengal. The Industrial Cooperatives, who then became members, laid down rigid guidelines, which prohibited us from engaging directly in production activities. But after a couple of years due to some external and internal factors, EMA was able to take up production, too. We established our Textile production unit, Musical Instruments, Leather, Candles and Incense Sticks units..

Our production units produce 60% of our turnover and 40% is bought from our small producer groups and Cooperatives based in remote villages and small towns. The artisans are paid according to their skill and experience. Each family consists of a unit. Apart from this, they also earn from local orders, agriculture and floriculture.

EMA is well equipped with high-tech machines with qualified professional personnel in their related fields. We also have strong Research & Development backup. The Association is regularly updated and can meet customers' demands in the most satisfactory way. It conducts workshops and training programmes periodically for the artisans to enhance their skills and meet the demands of our international buyers. EMA is committed to excellence in quality, competitive prices and on-time delivery.

Our Producers

Our producers comprise poor artisans, farmers, craftspersons, weavers, women and small producers for whom survival is an ongoing battle. Equitable Marketing Association (EMA) places the products made by these artisans from villages and small towns on an international platform.

EMA Centre

Nestled in the sylvan surroundings of Village Uttarbhag, in South Ramnagar, Baruipur is EMA Development Centre. That is some 40 km from central Kolkata, West Bengal.
The campus is sprawled over a 7-acre area, and stands with a quiet pride as a symbol of creative talent and dignity of labour.