Equitable Marketing Association
The artisans, especially in the Musical Instruments department, actively help us to develop their specialisation. As they live quite a distance from the Development Centre, they are provided with food, lodging and a healthy atmosphere. They are allowed to go home once a week/month, or four times a year, according to distance and workload.
It is significant that all the spinning of the yarn is also done by the women. And the Candles section is run completely by the physically challenged, including the manager.
Our producers comprise poor artisans, farmers, craftspersons, weavers, women and small producers for whom survival is an ongoing battle. Equitable Marketing Association (EMA) places the products made by these artisans from villages and small towns on an international platform.
Nestled in the sylvan surroundings of Village Uttarbhag, in South Ramnagar, Baruipur is EMA Development Centre. That is some 40 km from central Kolkata, West Bengal.
The campus is sprawled over a 7-acre area, and stands with a quiet pride as a symbol of creative talent and dignity of labour.
